
Amanda Foster
Chair, Lincoln Business Improvement Group
Amanda Foster has led the Lincoln BIG since 2020 and previously spent 15 years in economic development at Lincolnshire County Council.
Lincoln Doesn't Need to Be the Next Cambridge — It Needs to Be Lincoln
Every few months, someone suggests that Lincoln should try to become "the Cambridge of the North" or "the next Silicon Fen." I understand the ambition, but I think it misses the point.
Lincoln's strengths are not Cambridge's strengths. And that's a good thing.
What Lincoln does differently
Our economy is built on agriculture, food production, engineering, defence, and increasingly, digital technology. These are not second-tier industries — they are sectors where Lincolnshire has genuine national and international competitive advantage.
"The best economic development doesn't try to import someone else's success story. It identifies what's already working and removes the barriers to doing more of it."
The real priorities
- Better rail connectivity to London and the East Midlands
- More affordable workspace for growing firms
- Stronger links between the university and local industry
- A housing strategy that attracts young professionals
Lincoln doesn't need a rebrand. It needs the confidence to be itself — and the infrastructure investment to match.
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