Why I Moved My Business from London to Lincoln

When I told my London clients I was moving my digital agency to Lincoln, most of them asked: "Where's that?" A year later, three of them have visited, one has moved their own team here, and none have left.

The economics

Our Shoreditch office cost £62 per square foot. Our Lincoln space — a beautifully converted warehouse with cathedral views — costs £18. That's not a rounding error. That's the difference between survival and growth.

The talent surprise

The University of Lincoln produces exceptional computer science graduates. We hired four in our first six months. They're as good as anyone we recruited in London — and they actually want to stay.

"My team's quality of life has transformed. They own houses, they walk to work, they're happier. And happier people do better work."